10.30am
Welcome and introduction
10.35am
What is the examiner looking for? Writing strategically - the step up from AS to A2
11.00am
Effective use of the data in the examination - treating every question as a number question
11.30am
Quiz with edible prizes
12.00pm
Marketing at A2 - tips for using your marketing knowledge to write top level responses. Unfortunately in the examination marketing questins are often poorly answered. This session will look at how to avoid this.
12.15pm
Guest speaker: Paul Hitchens. A great opportunity to hear from an expert in this field on how to create the perfect brand. Paul will explore what constitutes a brand, why organisations need one, and factors governing brands including the implications of a recession, valuation, culture, strategy, identity, touchpoints, champions, ambassadors, standards and protection.
2.00pm
Location, Location, Location How to use qualitative and quantitative techniques to make location decisions. This session will include a look at investment appraisal techniques
2.30pm
Interpreting published accounts. Knowing how to analyse the results of ratio analysis
3.15pm
Two top topics for HR: Competitve organisational structure and employer/employee relations